Dynamic product portfolio management with life cycle considerations
نویسندگان
چکیده
منابع مشابه
Dynamic product portfolio management with life cycle considerations
We consider a portfolio of products in which each product probabilistically transitions through various life cycle stages. The evolution through these life cycle stages is impacted by both marketing support and product launch decisions, which are bound by a financial constraint in the form of restricted working capital. In the model, the joint working capital level serves to finance the portfol...
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ژورنال
عنوان ژورنال: International Journal of Production Economics
سال: 2016
ISSN: 0925-5273
DOI: 10.1016/j.ijpe.2015.10.017